Form CRS Conversation Starters

Form CRS is a brief document that SEC-registered financial advisors are required by law to disclose about services they offer.

Form CRS (which stands for client relationship summary) is a uniform disclosure document prepared by broker-dealers and investment advisers registered with the Securities and Exchange Commission (SEC). Investment advisers and broker-dealers are required to deliver to retail investors a brief relationship summary written in plain English that provides information about the firm’s relationships and services, fees, costs, conflicts of interest, standard of conduct, disciplinary history and where to find additional information. The relationship summary also includes key questions (“conversation starters”) for investors that Candor has answered below. The relationship summary is in addition to the Wrap Fee Program Brochure that investment advisers provide to their clients.

You can contact support at if you have any further questions or clarifications about how Candor works, but be aware that members of our support team are not licensed to give financial advice.


Candor Financial LLC is an investment adviser registered with the Securities and Exchange Commission offering advisory services. Brokerage and investment advisory services and fees differ, and it is important that you understand the differences. This document gives you a summary of the types of services and fees we offer. Please visit for free, simple tools to research firms and financial professionals, as well as educational materials about broker-dealers, investment advisers, and investing.

Relationships and Services

Questions to ask us: Given my financial situation, should I choose an investment advisory service? Why or why not? How will you choose investments to recommend to me? What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean?

What investment services and advice can you provide me?

Our firm offers advisory services to retail clients, our primary service is the management of trading plans established under SEC Rule 10b5-1 and associated portfolio management.

Our firm operates as a “robo-advisor”, providing automated advisory services solely online without a particular advisor with whom the client interacts with. Candor’s investment advisory personnel oversee the technical systems and investment algorithms but do not individually review or manage client accounts.

Clients that decide to re-invest their trading plan proceeds with our portfolio management services grant us discretionary authority, which means we can buy and sell investments when we determine it is appropriate to do so. We do not provide recommendations regarding mutual funds. Our firm does not have a minimum account size. Please also see our Form ADV Part 2A (the "Brochure"), specifically Items 4 & 7.

Fees, Costs, Conflicts, and Standard of Conduct

Questions to ask us: Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me? How might your conflicts of interest affect me, and how will you address them?

What fees will I pay?

We charge a flat fee of $250/year for establishing trading plans. Additionally, clients may choose to re-invest their trading plan proceeds using our portfolio management services, in such cases, we charge an annual advisory fee is 0.75% applicable only to the value of re-invested assets.

Our fees are debited from the client's account at the custodian. Fees are paid monthly in arrears. You pay our fees even if you do not have any transactions and the advisory fee paid to us generally does not vary based on the type of investments selected. Please also see Items 4, 5, 6, 7 & 8 of our Brochure.

Some investments (e.g., mutual funds, variable annuities, etc.) may impose additional fees (e.g., transactional fees and product-level fees) that reduce the value of your investment over time. Since you’ll be participating in a wrap fee program, you will not pay additional transaction fees and thus our advisory fee may be higher than if you paid transaction fees separately.You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. Please also see our Brochure for additional details.

What are your legal obligations to me when acting as my investment adviser? How else does your firm make money and what conflicts of interest do you have?

When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. Here are some examples to help you understand what this means (see heading immediately below). You should be aware that conflicts of interest can exist even in risk profiles and asset allocations powered by algorithms. Specifically, the advice you receive depends largely on the digital advice and our investment approach, as well as the underlying assumptions and financial products our algorithm uses. We have a conflict in that we benefit from the services we provide to you because of the advisory fee we receive from you. This compensation may vary and we are incentivized to charge the maximum fee to you.

How do your financial professionals make money?

Primarily, we and our financial professionals receive cash compensation from the advisory services we provide to you because of the advisory fees we receive from you. This compensation may vary based on different factors, such as those listed above in this Item. Because we manage your portfolio in a wrap fee program, we have an incentive to limit trading in your account and to favor asset types that do not have a transaction fee to minimize trading expenses that we would have to normally pay out of our management fee. Please also see Item 10 of our Brochure for additional details.

Disciplinary History

Questions to ask us: As a financial professional, do you have any disciplinary history? For what type of conduct?

Do you or your financial professionals have legal or disciplinary history?

No, we do not have legal and disciplinary events. Visit for a free, simple search tool to research us and our financial professionals.

Additional Information

Questions to ask us: Who is my primary contact person? Is he or she a representative of an investment adviser or a broker-dealer? Who can I talk to if I have concerns about how this person is treating me?

For additional information on our advisory services, see our Brochure (also available at and any individual brochure supplement your representative provides. If you have any questions, need additional information, or want another a physical copy of this Client Relationship Summary, then please contact us at

Additional documents

Client Relationship Summary (PDF)

Form CRS is a brief document that SEC-registered financial advisors are required by law to disclose about services they offer.

Wrap Fee Program Brochure

This wrap fee program brochure provides information about the qualifications and business practices of Candor Financial LLC.