We help
Amazonians
thrive
Amazon employees use Candor to avoid trading windows, re-invest RSUs, and avoid taxes.
Trademarks property of their respective owners. Candor’s services are not provided by, affiliated with, or endorsed by Amazon Platforms, Inc.
AMZN113.13-1.73-1.51%
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AMZN113.13-1.73-1.51%
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What everyone at Amazon knows:
What everyone knows
Memos trump PowerPoints.
What everyone knows
Being a Bar Raiser is something to be proud of.
What everyone knows
The pizza principle makes teams run.
What everyone wish they knew:
What everyone wish they knew
Not Jeff12:20 PM
Does ANYONE know what’s the best time to sell RSUs?
Does anyone know what's the best time to sell RSUs?

Candor has you covered

Year 3 doesn't need to hurt.

Sell RSUs weekly to supplement your salary with a monthly cash withdrawal. No trading windows with Candor's trading plan.
Your Cash Balance
$13,587.62
Withdraw Cash

Hold until the right time.

We'll help you decide when to hold vs sell using Wall Street analyst data. Learn more about price triggers ->
now

Your target price has been reached.
Trading is starting.

Swap RSUs into portfolios.

Amazon took 11 years to recover after the Dot Com Boom. Reinvest your RSUs into Candor's portfolios to prevent loss.

Your Portfolio

$192,561.35
+18% YTD
At close
Unlike wealth managers,
we’re a fiduciary
Brokerages often get a kickback for recommending less-than-optimal strategies. We don’t.

Our revenue comes from serving you and only you.
Candor helps you manage RSUs like a
PRO
On your own
Wonder about how much stock to sell during open windows.
Try to guess which other stocks will perform well.
Wonder whether you should sell or hold.
With Candor
Sell only as much as you need, get a better average price per share.
Sell a set % of each grant weekly and swap into an inflation-hedged portfolio.
Get investor grade data and only sell at an optimal price.
On your
own
Wonder about how much stock to sell during open windows.
With
Candor
Sell only as much as you need, get a better average price per share.
On your
own
Try to guess which other stocks will perform well.
With
Candor
Sell a set % of each grant weekly and swap into an inflation-hedged portfolio.
On your
own
Wonder whether you should sell or hold.
With
Candor
Get investor grade data and only sell at an optimal price.

The problem? It costs a lot to do on your own

Accountant

$350

/ hr

+

Financial advisor

1-2%

of your wealth

+

Security lawyers

$1600

/ hr

we make it affordable
Simple pricing
made for humans.
more benefits

Grow the most from your RSUs

RSU Trading Plan

Pick your strategy and sit back. Our software does the rest.

Learn more ->

Tax Savings

Harvest more loss write-offs or reduce taxes on gains.

Learn more ->

Limit Selling

Sell only when RSUs reached your target price.

Learn more ->
Human centered pricing
Live more, worry less.
We started Candor with a simple goal:
help people reach their financial goals faster.
More about Candor pricing ->
AMAZON target price
Expert analytics
What’s everyone’s sell price at Amazon?
Get analyst reports, strategy intel and templates anytime so you have the best data input to make sound decisions.
More about Candor price triggers ->

Frequent questions

General
10b5-1 trading plans
Taxes
Portfolios
How is Candor different?
Security

How does it work?

Candor helps you sell and re-invest your RSUs. It works in 3 steps:

  • RSU trading algorithm: sell RSUs at the best time, without trading windows.
  • Tax savings: Candor's algorithms automatically time your trades so you pay less in taxes.
  • Diversify or cash out: your proceeds can be re-invested into one of 4 BlackRock portfolios. More about portfolios

When you get set up with Candor, our algorithm will analyze your RSUs and recommend the best options for you. Get started here.

How much does it cost?

What's a 10b5-1 plan?

Who is Candor?

Is Candor a fiduciary?

Candor x Amazonians

Get clarity today

Create an account and pick your strategy in 5 mins.
See your RSU projections
Play around with settings
Sign up only when you’re ready.
Become a client
now
Your 125 AMZN shares have been sold at $12,510.